In this episode we talk to Gene Gebolys, President and CEO at World Energy, the world’s first producer of sustainable aviation fuel (SAF) that has been in the business of renewable fuels for over 25 years. They produce sustainable aviation fuel, renewable diesel, and renewable naphtha, with plans to create renewable propane and green hydrogen.Gebolys delves into the intricacies and future of SAF in this conversation. Emphasising World Energy’s transition from a biofuels company to a leader in SAF, he highlights the critical role of hydrogen in SAF production and the need for innovation in hydrogen sourcing. Gebolys sheds light on their groundbreaking green hydrogen project in Newfoundland, Canada, and the importance of balancing first and second-generation biofuels.We’ll also learn about California’s regulatory framework, which has been pivotal in the development of SAF, as well as the ‘book and claim’ methodology, a crucial strategy for extending SAF’s impact globally. The conversation underscores the importance of corporate partnerships, with companies like Microsoft and DHL playing key roles in SAF adoption. Gebolys envisions a future where SAF usage is standard, driven by customer demand and a collaborative effort from all industry stakeholders. If you LOVED this episode, you’ll also love the conversation we had with Gregory Constantine, Co-Founder and CEO of Air Company which is transforming CO2 into clean alcohols and fuel. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:World Energy Clean Energy 101: Book and Claim - RMIMicrosoft and World Energy sign landmark 10-year book-and claim SAF deal – GreenAir News Etihad Airways and World Energy partner to demonstrate the future of net-zero aviation, making book & claim real - Etihad World Energy GH2 secures land approval for its green hydrogen project - Offshore Energy