In this episode, we speak with SimpliFlying’s CEO Shashank Nigam, and Head of Sustainability Dirk Singer, about the launch of their brand new book, ‘Sustainability in the Air.’The aviation industry finds itself at a crossroads, grappling with the environmental consequences of its operations. While today aviation’s global share of greenhouse gases is around 3%, that could grow to 22% by 2050 if left unchecked. But the authors of Sustainability in the Air argue that this is not a doomsday scenario; it’s a call to action. In their book, Dirk and Shashank delve into the industry’s challenges while painting a picture of hope through a comprehensive roadmap for sustainable aviation. The book however, isn't just a roadmap; it tells the stories of people in the aviation industry and within climate tech, striving for aviation’s net zero future.Featuring industry leaders like Etihad, SkyTeam, JetBlue, and innovators like AIR COMPANY, Heart Aerospace, ZeroAvia, Archer, ‘Sustainability in the Air’ shines a light on the positive changes that aviation can make while offering concrete solutions.You can learn more about the book here, or order it on Amazon.Links & More:Sustainability in the Air: Innovators Transforming Aviation for a Greener Future - SimpliFlying How JetBlue plans to get to net zero by 2040 without stifling growth - SimpliFlyingHow AIR COMPANY is transforming CO2 into clean alcohols and fuel - SimpliFlying  Why Heart Aerospace’s electric aircraft is a gamechanger - SimpliFlying Why ZeroAvia believes that hydrogen propulsion is the future - SimpliFlyingWhy eVTOLS will change the way we live, travel and spend time - SimpliFlying