In this episode, we talk to Carrie Harris, Director of Sustainability at British Airways, who discusses the airline’s commitment to net zero, and the overarching BA Better World sustainability strategy.We will learn about BA’s short-, medium- and long-term initiatives to support greener flying, its CO2llaborate platform that embeds sustainability into the customer journey, the comprehensive employee engagement program, and the airline’s strong focus on operational efficiencies. Harris also highlights BA’s investments in sustainable aviation fuel (SAF), the airline’s efforts to reduce waste and single-use plastics, and its research project on contrails and non-CO2 emissions.If you LOVED this episode you’ll also love the conversation we had with Air France’s Director of Sustainability and New Mobilities, Vincent Etchebehere, who shares the airline’s short- and long-term pathways to net zero emissions, intermodal partnerships and the importance of SAF. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:BA Better World - British Airways Sustainability at British Airways 2023 - British Airways BA, Lanzajet & Nova Pangaea move closer towards large-scale production of SAF in the UK - British Airways British Airways Co2llaborate platform - Chooose How Air France plans to exceed the EU’s decarbonisation targets - SimpliFlying