In this episode we talk to Bertrand Lestimé, ZEROe Market and Customers Leader at Airbus, who outlines the airframer’s multi-pronged strategy to reach net-zero.Lestimé shares how Airbus is focusing on fleet renewal, improving operational efficiency and air traffic management, and investing in Sustainable Aviation Fuels (SAF) and carbon removal technologies. A pivotal part of Airbus’ strategy is the ZEROe project, dedicated to developing hydrogen-powered aircraft, seen as a game-changer for the industry.Lestimé also discusses the challenges associated with integrating hydrogen into aviation – aircraft redesign, setting up requisite infrastructure for production and transport of fuel, hydrogen storage, and the feasibility of transitioning from experimental to commercial hydrogen flight. We will also learn about Airbus’ partnerships with industry stakeholders like easyJet, and initiatives like Airbus’ Blue Condor project, that are further accelerating the journey to a zero emissions flight.If you LOVED this episode, you’ll also love the conversation we had with Sheila Remes, Boeing’s VP of Environmental Sustainability, who shares how the aircraft manufacturer is collaborating with industry stakeholders to move aviation towards its net zero goal. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:ZEROe - Low carbon aviation - Airbus Contrail-chasing Blue Condor makes Airbus’ first full hydrogen-powered flight - Airbus How Boeing has been working on a net zero future for over a decade - SimpliFlyingWhy Airbus is betting big on hydrogen combustion - SimpliFlying easyJet and Airbus strike a deal: zero carbon flying with carbon removal credits - Carbon Credits  easyJet, Airbus and Rolls-Royce launch new ‘Hydrogen in Aviation’ lobby group to accelerate zero-carbon flight - Hydrogen Insight