In this episode, we talk to Sara Bogdan, Head of Sustainability and ESG at JetBlue Airways, one of the two airlines in the world planning to achieve net zero emissions by 2040 – a full decade ahead of the industry's target.Bogdan talks about sustainability in the aviation industry, with a particular focus on JetBlue's pioneering efforts. Beginning with a broad overview of global environmental challenges, she highlights various initiatives to enhance fuel efficiency, reduce greenhouse gas emissions, and employ sustainable aviation fuels (SAFs). We also learn about the airline's collaborative approach with suppliers, government agencies, and stakeholders. The complexity of balancing business growth with environmental impact is explored, with an emphasis on the necessity for transparency, innovation, and accountability. If you LOVED this episode, you’ll also love the conversation we had with JetBlue Ventures President Amy Burr who shared how JetBlue’s technology investments are aiding the aviation sector to make progressive moves towards sustainability. Check it out here.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:JetBlue Announces Science-based Emissions Reduction Target and Strategy to Achieve Net Zero by 2040 - JetBlueUnited, JetBlue further investments in sustainability - PhocusWire JetBlue, Shell ink sustainable fuel deal trackable using blockchain - Ledger InsightsJetBlue to allow travellers to contribute towards SAF - Business Travel NewsJetBlue Partners With CHOOSE To Give Customers Tools To Scale Sustainable Flying - TravelPulseJetBlue signs SAF supply agreement with AIR COMPANY - Airport Technology Amy Burr on how JetBlue Ventures is investing in the future of sustainable aviation - SimpliFlying  How Sara Bogdan is taking JetBlue towards net zero via SAF and more - SimpliFlying