To fully reduce our carbon emissions and minimize our impact on the planet, it’s important that both small businesses and well-established corporations take action. That includes finding alternatives to supply chains that have huge carbon footprints, reducing production waste and recycling as much as possible. And today’s guest is working on doing exactly that.

In this episode of Sustainability Matters Today, I speak with Bruce Tretter, Chief Operating Officer and Co-Owner of VOmax, and Champion of Sustainable Activewear. Established in 1982, VOmax produces high performance sportswear for golf, running, cycling and skiing. VOmax is aiming to become a more sustainable company, which means using recycled or organic fabrics with fewer carbon emissions and organising more local production.

In this episode, we discuss the challenges for a company to become sustainable, what sustainability means to VOmax in a marketing context, and how VOmax is also trying to engage younger employees for a more sustainable future.

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VOmax Resources:


Website: https://vomax.com/pages/about-us-page (https://vomax.com/pages/about-us-page)

Twitter: https://twitter.com/OfficialVomax (https://twitter.com/OfficialVomax)

Instagram: https://www.instagram.com/vomaxofficial/ (https://www.instagram.com/vomaxofficial/)