Women In Sustainability Series, episode 2.?
Introducing Christina Flach, the Founder and CEO of Pretty Girl MakeUp and Beauty Expert on NBC. Christina’s brand, Pretty Girl MakeUp, was founded in 1996 as she looked to create a better product for both herself, her clients, and customers. 
She could never find a high quality lip gloss that would last after application throughout her busiest days. Every gloss she tried and was referred to would seemingly disappear within an hour of application or a sip of water. After trying a dozen products, Christina decided to fix the problem herself–and after a year of formulation, Pretty Girl MakeUp was born. 
Christina wanted to do more than just create another lifestyle and cosmetic brand. Christina wanted her brand to resemble her beliefs. From the quality of the product, to how the product is made and even packaged, Christina created something for more than a lifestyle product–she challenged the cosmetics industry to do better. 
From skin and eye products, many cosmetic brands use animal testing–something that has been condemned by many animal rights groups and consumers. As such, Christina wanted her brand to be different and take a stand against this. So all of her products at Pretty Girl Makeup are cruelty free. 
What’s more, as Pretty Girl Makeup grows, Christina is developing new brands and products. With her business growth, she continues to look for ways to reduce waste in the packaging and postal of her products by using less material and biodegradable packaging.
This episode covers some interesting topics–from understanding more about her approach to health & lifestyle, living more sustainably, creating a brand and businesses with sustainable practices and goals, to also defining a ‘vegan’ cosmetic product!
This week’s podcast guest features Christina Flach, Founder and CEO at Pretty Girl MakeUp as part of our ‘Women in Sustainability’ series.  
To learn more about Pretty Girl MakeUp simply click the link:
https://www.prettygirlmakeup.com
Follow Pretty Girl MakeUp on social media through the links below:
https://www.instagram.com/prettygirlmkup/
https://www.youtube.com/channel/UCq6tjaF8slf5WEw36QHIrgw
Find out more about Pretty Girl MakeUp and companies like them on our website: 
https://www.sustainabilitychampions.com
Also, follow us on socials: 
https://instagram.com/sustainabilitychampions 
https://www.linkedin.com/company/sustainability-champions 
Please subscribe for more videos like this one. 
Presented by: Daniel Hartz 
Produced by: Daniel Hartz & Peter Donnelly
Video Edit by: Abdallah Raddadi 
Sustainability Champions Ltd.
This is a paid feature sponsored by the Zayed Sustainability prize for their 2024 application. 
Learn more about the prize and apply through the link below:
https://zayedsustainabilityprize.com
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