**This episode is brought to you by MuteSix and Repeat** The Story of a Brand Show with Ramon Vela Guest: Suzannah Raff, Founder & CEO of Cleo and Coco Suzannah Raff is the founder and CEO of Cleo and Coco. Suzannah is a New York native and mother of four committed to living an authentic life spiritually, physically, and professionally. Over the years, she has earned both a Master’s degree in Business and a Master’s degree in Social Work. Cleo and Coco were born out of a passion for learning more about toxic ingredients, the negative effect on our bodies, and the benefits of plant-based ingredients to create authentic products that are safe and effective. After years of listening, experimenting, teaching, and learning, Cleo and Coco’s next generation of natural was born. Cleo and Coco are an award-winning deodorant combined with natural charcoal, botanicals for protection that lasts all day. Suzannah was also using a deodorant that she made for herself and realized that a massive shift in this category was about to occur, and Suzannah was sitting on a winning formula. So Suzannah looked for a professional chemist and manufacturer and launched Cleo and Coco. From the beginning, Suzannah had a clear vision and jumped in and started making the products, learning about the industry, gathering feedback, and growing the brand. Suzannah did a soft launch in 2017. Suzannah went to a lot of beauty shows and spoke to many brands and a lot of consumers and learned that that packaging was vital. Here are some of the beneficial topics covered on this week’s show: * So, who is Cleo and Coco? * Why did she start the company. * What is her motivation for building Cleo and Coco? * What are the Benefits of Natural Ingredients on a Deodorant. * Other Products that Coco and Cleo offer. Connect with Suzannah Raff: https://www.linkedin.com/in/suzannah-raff-06061027/ Guest Contact Info Website: www.cleoandcoco.com Instagram: https://www.instagram.com/cleoandcoconatural/ * OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: mutesix.com/storyofabrand * This episode was brought to you by Repeat. Repeat is the easiest way for your customers to reorder products they love. Repeat will automate a frictionless reordering experience for the most significant part of a CPG brand’s customer base: The non-subscriber. Repeat uses machine learning to analyze one-time shopper behavior, automates reorder notifications, and delivers personalized replenishment carts that aid in up-sell and cross-sell efforts. The result? Higher LTV, better margins, and more insights on your best customers. To learn more, visit https://signup.getrepeat.io/