With a lifelong passion for beauty, Alicia Grande founded Grande Cosmetics in 2008 as the first “functional cosmetics” makeup brand. Alicia’s road to beauty success was navigated early on as she worked in beauty retail as a teen, and later began her own radio show, “The Health Buzz,” on which she interviewed top beauty experts and doctors about trends and innovations. Those innovations are what inspired her next big beauty adventure, the founding of Grande Cosmetics and the highly-coveted and award-winning product that started it all; GrandeLASH-MD Lash Enhancing Serum, as a solution to some of today’s top beauty challenges. Today, Alicia is the CEO at the helm of Grande Cosmetics’ thriving business that has expanded into multiple categories, including best-selling, beauty-enhancing formulas that help promote healthy, vital lashes, brows, lips and hair. Her female-founded brand employs a diverse staff of women of all ages and backgrounds to help keep Grande Cosmetics’ assortment of functional cosmetics robust, fun, and inclusive. And the industry has rewarded her for her hard work with Grande Cosmetics winning significant beauty awards from leading publications NewBeauty, Cosmopolitan and Harper’s Bazaar.


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