Beauty expert and entrepreneur, Jessica Richards, is the powerhouse behind Brooklyn’s premier beauty destination, SHEN Beauty.
After graduating from FIT, Richards worked as a stylist for VOGUE and Moda Operandi before transitioning to her passion project - connecting consumers to products that fuel beauty. Richards saw the unique opportunity in the clean beauty space, as the store would be the first of its kind in the metropolitan area that offered a quintessentially cool, curated range of effective, niche and luxury beauty products. SHEN Beauty opened its doors in 2010 in Cobble Hill.
“When I first opened the doors to SHEN Beauty, I wanted to bring beauty to Brooklyn, or rather create Brooklyn beauty from what I understood about the area and my neighbors, and what they wanted and what inspired them.”
Considered a pioneer in the evolution of beauty retail, Jessica’s keen sense of curation is the secret to how she has successfully launched over 70 brands at SHEN Beauty, including ILIA, Kosås, Lanolips, Haoma, Pai Skincare, Ellis Brooklyn, Vintner's Daughter, Aurelia and May Lindstrom. Richards’ passion is connecting consumers to products that fuel beauty – both inside and out.
Prior to opening SHEN Beauty, Jessica has had a seasoned career cultivating beauty and wellness brands to their fullest potential. From the early stages of her career at Lucky Magazine working hand in hand with Eva Chen as the magazine’s brand curator to then becoming the Senior Beauty Buyer starting Free People Beauty, Jessica has always had a keen eye for bringing unique wellness brands to the forefront.
Thanks to her success with SHEN Beauty, Jessica continues to serve as a consultant for wellness brands across the globe. Additionally, Jessica has spoken at several national panels such as the Indie Beauty Expo, Founder Made, and CEW. Due to the buzz surrounding SHEN Beauty, Richards was hand selected by goop founder Gwenyth Paltorow to grow their wellness division. The category is booming and often mentioned as having the potential for becoming the next trillion dollar industry.

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