Born and raised in Los Angeles, California, Julissa Prado is the Founder &CEO of Rizos Curls, a clean hair care line aimed at embracing and celebrating the beauty of curls, coils and waves everywhere!After years of making her own curly cocktail and being the “curl whisperer” within her community, Julissa decided to launch her own haircare line Rizos Curls.The result is a line of products made with quality natural ingredients that works across a variety of curly hair textures. The brand has amassed a global following of #RizosReinas, becoming a favorite among the curly hair community, shipped to over 57 countries and available at Target, Ulta Beauty and Sally Beauty Mexico!Julissa is a leading force in the beauty industry with award wins as one ofCosmopolitan’s 2021 The New C-Suite Winner and named Entrepreneur of the Year in 2020 by Beauty Independent. Julissa is also an active national speaker with speaking roles at Harvard University, The Girlboss Rally, Create& Cultivate, the U.S. Department of State for The United Nations, TED, among others. She also proudly organizes curated events and resources centered on entrepreneurship, including the Rizos Curls Small BusinessSummit and JEFACON, a collaboration with Smashbox Cosmetics.Julissa holds a Masters in Business from Wake Forest University, is an alumniof UCLA, and has held corporate leadership positions at Nestlé.

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