“Authenticity and relevancy are easy to connect back to the business when you have people who represent the diversity of our consumers.”
Kevin Shapiro is Coty’s SVP of US Marketing at Consumer Beauty at Coty, where he manages a large portfolio of consumer brands, including Sally Hansen and CoverGirl. Kevin has led beauty brands across a number of iconic global companies, including L’Oreal, Revlon, Elizabeth Arden and Procter & Gamble — where he served as brand manager on The Art of Shaving and Pantene.  Having received his MBA from the University of Southern California, and studied business at Georgetown, Kevin actually got started in the Automotive industry working for Edmunds.  Kevin grew up in Mexico and brings his fluency in Spanish and a multicultural mindset to everything he does. You’ll enjoy this candid conversation on authentic brand building, representation, and the power of learning and listening in the ever changing  beauty industry.