Elyse Koenig is a beauty and wellness industry veteran who has worked cross-functionally on skincare, haircare, color cosmetics, men's grooming, fitness studios, and more in both the mass market and prestige verticals. Helping brands grow and succeed in a crowded marketplace is her passion, and it’s Elyse's mission to make her clients stand out above the noise.

With over a decade of experience in beauty, Elyse honed her skills at top beauty agencies in New York City, including LaForce and Alison Brod, before becoming the first in-house PR Director for Too Faced Cosmetics in Los Angeles. She then developed and led the beauty and wellness division of Wetherly Group, a bicoastal fashion agency. There she was charged with signing new business for the emerging division and managing the cross-country team.

Having worked at agencies big and small as well as in-house for a global cosmetics powerhouse, Elyse was ready to strike out on her own and create Elyse Koenig: Beauty & Wellness Consulting.

Elyse’s favorite part about having her own business is choosing to work with smart, forward-thinking brand leaders who are ready to take their beauty businesses to the next level. Her clients and their passion for the industry continue to inspire her.

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