Noelle has more than 30 years of experience in the beauty industry and was part of the original management team at Charlotte Tilbury Beauty where she developed the global customer, distribution, and trading strategy for the first three years.

Since then, Noelle has worked as a management consultant, supporting the development of over 25 indie beauty brands, including community-driven Trinny London, lipstick customization brand Code 8, and expert influencer-founded DTC makeup line VIEVE.

Noelle has built a career around her obsession with the consumer. She started on the shop floor at Harrods, followed by 11 years in senior management roles at The Estée Lauder Companies. She understands the importance of the high touch experience and uses her deep understanding of the consumer to successfully translate that experience digitally.

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