25 min listen
#4: eos CMO Soyoung Kang | Calculated Risk
#4: eos CMO Soyoung Kang | Calculated Risk
ratings:
Length:
26 minutes
Released:
Apr 4, 2022
Format:
Podcast episode
Description
eos CMO Soyoung Kang joins Jason this week to discuss how taking calculated risks can increase ROI.Soyoung Kang is the Chief Marketing Officer at eos Products, the iconic beauty brand that has sold nearly a billion lip balms worldwide. Since joining eos as CMO, Soyoung has completed a total reboot of the brand identity, from resetting creative and strategic vision, to dramatically expanding the category footprint and product pipeline, to launching experiential marketing initiatives like the influencer collaboration FlavorLab and #eosmicrobatch DTC fashion drops. Under her leadership, eos has garnered dozens of honors, including product awards from Allure, Cosmopolitan, and SELF, and media recognition from the Shortys, Webbys, and Digiday. Before her time at eos, she had a decade-long career in specialty retail, leading brand development of the successful beauty segment at Bath & Body Works. She was also a strategy consultant to Fortune 100 clients at The Boston Consulting Group.Brought to you by Mekanism.
Released:
Apr 4, 2022
Format:
Podcast episode
Titles in the series (83)
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