E.L.F. Beauty, also known as e.l.f. Cosmetics (Eyes Lips Face), is a prominent cosmetics and beauty brand that has gained significant recognition for its high-quality yet affordable products. Founded in 2004 by Joseph Shamah and Scott Vincent Borba, the company has its headquarters in Oakland, California. E.L.F. Beauty's mission is to provide innovative beauty products at prices that are accessible to a wide range of consumers. The brand's focus on combining quality, affordability, and inclusivity has contributed to its success in the competitive beauty industry. Episdoe Time Stamps  1m Intro and what we’ve been up to 7m History & Innovation 17m Marketing Activations 26m SM Presence & Stats 40m SM Strategy 47m 3 Viral Campaigns Full episode shownotes available here; https://sociallyciaraagency.com/podcast-episode/ep-7-e-l-f-beauty-a-marketing-case-study/