Welcome back to another exciting episode of the Branding Beauty Podcast! In today's episode, we dive headfirst into the captivating world of celebrity brand ambassadors and explore the burning question: Should brands have one, or is it just a passing trend? In a surprising move, L’Oréal Paris revealed that the internationally renowned supermodel, Kendall Jenner, has been appointed as their new global ambassador. At just 27 years old, Kendall is already an iconic figure in the fashion world, and now she's set to take on a more prominent role, leading the brand's makeup campaigns starting from September. According to a news release from L’Oréal Paris, Kendall Jenner is recognized as a powerful, successful, and incredibly talented young woman, who has consistently captivated audiences around the globe. However, not everyone is convinced that this is the right direction for L’Oréal Paris. Both our co-hosts, Sarah and Ciara, have expressed their uncertainty about whether Kendall Jenner truly resonates with Gen Z, the target audience of L’Oréal's makeup campaigns. They raise a compelling question: Is Kendall Jenner the ideal choice to represent a brand that aims to connect with the younger generation? Sarah and Ciara also delve into the captivating world of celebrity brand ambassadorship within the beauty industry. Full show notes available at; https://sociallyciaraagency.com/podcast-episode/ep-4-kendall-jenner-and-the-loreal-legacy/