In this episode, Ciara and Sarah discuss their plans for the podcast and their excitement for the upcoming season. The conversation then transitions to a case study on the success of the Brazilian beauty brand Sol de Janeiro. We explore the brand's history, including the launch of their popular Brazilian Bum Bum Cream, and discuss the brand's transition into the fragrance category and its continued success in the market. Sol de Janeiro is a beauty brand that has successfully leveraged TikTok to drive brand awareness and sales. The brand's fragrances became a standout hit among TikTok's community, generating billions of views and millions of dollars in earned media value. Sol de Janeiro's success can be attributed to the power of user-generated content and the positive reactions from real people. The brand has also excelled in creating immersive pop-up experiences and collaborating with influencers and celebrities. By staying current and authentic, Sol de Janeiro has carved out a unique space in the crowded beauty market, and a fantastic deep dive for our next marketing case study.    Time Staps  11:03 Case Study: Sol de Janeiro - Part 1 18:31 Case Study: Sol de Janeiro - Part 2 22:45 The Brazilian Bum Bum Cream Craze 29:23 Transition into Fragrance 39:03 TikTok's Impact on Sol de Janeiro 40:30 The Importance of UGC Content 42:05 The Power of Community and Positive Reactions 43:35 Nostalgia and Cultural Trends 46:19 The Evolution of Body Mists 50:48 Campaign Partnerships and Immersive Pop-ups 56:15 Maximising Awareness and Shareability 01:03:25 Harnessing Customer Feedback 01:05:02 Showing Internal Expertise 01:07:33 Staying Current and Relevant 01:09:15 Wrap-up and Conclusion   Learn more about Socially Ciara Agency here https://sociallyciaraagency.com/