Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Episode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencing

    Episode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencing

    FromBrand Meet Creator

    Start listeningView podcast show

    Episode 73. This Week's Viral Influencer Scandals: Lashgate, Trippin with Tarte + DeInfluencing

    FromBrand Meet Creator

    ratings:
    Length:
    41 minutes
    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Description

    Did L’Oréal produce Lashgate? Just how much did Tarte spend on their latest influencer trip?? And was the campaign timing tone deaf? Plus our take on the new DeInfluencing trend! Our beauty marketing gal, Sonia, is here to give us the real on these tiktok scandals.Timestamps:
    [2:06] Lash-Gate.
    [12:13] Tripping with Tarte, and the money involved in the trip.
    [15:53] Tarte's collabs and creative freedom.
    [19:35] What is de-influencing?
    [23:57] Fast fashion and the beauty budget for influencers.
    [29:08] How to bring more/less consumerism to our feeds.
    [33:32] What can you be the first person to do?
    [36:44] Takeaways. 
    --Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
    Released:
    Feb 8, 2023
    Format:
    Podcast episode

    Titles in the series (100)

    Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media. After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves. Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career. Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want. As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space. So pull up a chair and grab a notebook … it's time to shed some light on this industry.