Welcome to the Beauty Branding podcast! In our first episode, join our director Ciara Lynch and Social Media & Communications Executive Sarah Collins as they embark on an exciting journey through the world of beauty and branding. Get ready to dive into a discussion about what lies ahead for our new podcast and what you can expect to see in future episodes. We'll also take a closer look at our agency rebrand, highlighting the incredible work we've done over the past six months, the challenges we've faced, and the thrilling opportunities that lie ahead. But that's not all! Join us as we explore Sofia Richie's latest move as the global ambassador for K18, a brand that is poised for explosive growth in the coming months. We can't wait to see what unfolds for Sofia and the brand! We'll also delve into the fascinating world of Fenty Beauty's launch into the metaverse. Discover how they're offering their customers exclusive access to games and the chance to create the next best-selling Gloss Bomb lip gloss. The intersection of beauty and technology is sure to be a game-changer! Speaking of celebrity beauty brands, we'll explore the topic of beauty industry fatigue. Is there a saturation point? We'll take a close look at Rhode by Hailey Bieber, Rare Beauty by Selena Gomez, and Fenty Beauty by Rihanna to understand the dynamics at play. We also want to give a special shout-out to Kate Male, our fantastic website designer, whose talent has played a crucial role in our agency's rebrand success. To stay up to date with all things Beauty Branding, make sure to follow us on Instagram @sociallyciara.agency . Get ready for insightful discussions, industry updates, and behind-the-scenes glimpses into the world of beauty. Podcast Show Notes; https://sociallyciaraagency.com/podcast-episode/welcome-to-branding-beauty/  Follow Us on Instagram https://www.instagram.com/sociallyciara.agency/