“Brands, Put your money where your mouth is.”In this episode I talk with Camille Baldwin. Camille is a really interesting woman, as director of brand development at Gin Lane, she has created some amazing brands with her team. We talk about launching brands, strategy and much more. You can find the full excerpt below the sponsored message.We talk about:How Camille ended up at Gin Lane, an awesome studioAvoiding cliché’s in strategy and messagingWorking with startupsHow to launch a brandI mention ‘Jessica Simpson Hitch’ in the podcast, I actually meant Summer Teal Simpson Hitch, Apologies Summer! You can find a link to the article I mention hereHow the market will evolve and how customers are reading trough the bsHow B2B brands are becoming more and more brand ledHow to create a strategy for startupsYou can connect with Camille on her Linkedin or website.I'd appreciate it if you could rate the podcast on itunes. It will help me in reaching other designers.This episode is supported by HolaBriefVery few projects end up with exceptional results. HolaBrief makes it easy to ask all the right questions and nail your design brief every time. Built by designers, for designers. Get early access to Holabrief by subscribing now.Check out Holabrief This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com