Some of the topics we discuss:A purpose is not a messageThe difference between marketing and brandingTwentyfirstcenturybrandCustomer researchThe competitive value of branding in Neil's whitepaperI would really appreciate it if your rate the show on Itunes. If you are looking for more weekly insights on brand strategy, please subscribe to the newsletter here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com