In a world where digital marketing is becoming more and more critical for the success of your business or agency, having an effective content strategy is key. Ian Garlic talks to Tyler Lane, Founder of Session Interactive, about his keys to creating and restructuring great content. Tyler discusses what KPIs you should be tracking as well as how to break down your content priorities. Discover his best tips for incorporating videos into all of your content.What You’ll Learn:The Most Common Errors People Make in Their ContentThe Two Main Goals to Structure a Strategy AroundOut-Of-The-Box KPIs That You Should Be TrackingThe Three Main Buckets for Content RegenerationThe Ultimate Priority Breakdown to Adjust Your Strategy Key Factors to Setting Up Google Analytics ProperlyIncorporating Video into the Content StructureConnect with Tyler:LinkedInTwitterSession InteractiveResources:Connect with IanBook a Discovery Call Today with Our ExpertsSubscribe to the YouTube Channel See acast.com/privacy for privacy and opt-out information.