In today's episode of the Internet Marketing Podcast Andy is joined by Ryan Cote, Director of Digital Services at Ballantine to talk about how to incorporate digital marketing into an established business. On the show you'll learn: What SEO looks like in 2018 & the importance of Click Through Rate The key factors to help maximise your content marketing effortsHow to use Google Search Console to find your existing blog posts to double down onHow to use SEO & PPC to maximise your lead generation efforts on your siteWhy it's important to diversify your digital plan and uses multiple channelPlus, as usual Ryan provides his top tip/key takeaway for the audience. If you'd like to connect with Ryan you can find him on Twitter here, on LinkedIn here and his personal website here.  For information regarding your data privacy, visit acast.com/privacy