From the archive: This episode was originally recorded and published in 2020. Our interviews on Entrepreneurs On Fire are meant to be evergreen, and we do our best to confirm that all offers and URL's in these archive episodes are still relevant. Jake Cohen leads Product Marketing at Klaviyo. He loves his family, marketing funnels, and golf - in that order.He started going grey at 9. Draw your own conclusions. Top 3 Value Bombs: 1. You should focus on e-commerce brands - or any brand that sells online. 2. If you are in a new essential category, you should increase your ad spend. 3. Klaviyo’s mission is to help businesses grow and to help you see your dream come to life in the real world. Klaviyo – The growth marketing platform built for online businesses. - (Sorry! This link was active when this episode was first published in 2019 but is no longer an active offer.) Sponsors: Thrivetime Show: Is this your year? Visit ThrivetimeShow.com/eofire to see how Clay Clark’s business coaching has helped thousands of entrepreneurs to dramatically increase profitability! HubSpot: Learn how HubSpot can help your business grow better and get a special offer of 20% off on eligible plans at HubSpot.com/eof!