In this episode, Jordan speaks with Abbey and Mike from Coffee Over Cardio about a successful micro-influencer marketing campaign. Abbey and Mike share how they got into the coffee business, and how they're able to successfully grow their business through building a culture, a healthy environment, and a community of empowering micro-influencer groups. They share the program that they use to build an effective micro-influencer campaign and different tools to acquire and nurture influencers. They also talk about the rewards and incentives that they offer to influencers.Find out more about Abbey and Mike from Coffee Over Cardio here:https://coffeeovercardio.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Akiva Prell from Creative Capital here:https://podcasts.apple.com/ca/podcast/ep-77-different-ways-to-fund-your-e-commerce-brand/id1480733021?i=1000478519292Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonlineo