In this episode, Jordan speaks with McKenzie Bauer, Co-founder and CMO of Thread Wallets, about growing your eCommerce business with ideal customers. McKenzie shares Thread Wallets’ business journey, and how they’re able to conceptualize their products based on their target customers. She talks about customer lifetime value, predictive customers, and other strategies on email and SMS marketing. She also shares more great tips for scaling your business, especially for those starting up. Find out more about McKenzie Bauer from Thread Wallets here:https://www.threadwallets.com/Marketing Calculator:https://mindfulmarketing.co/marketing-calculatorListen to our previous interview with Abbey and Mike from Coffee Over Cardio here:https://podcasts.apple.com/ca/podcast/ep-79-how-to-become-successful-in-micro-influencer/id1480733021?i=1000479668243 Take the 10 point quiz to see how effective your 2020 strategy is!https://mindfulmarketing.co/quiz   Have an e-commerce business of your own?Join the Secrets To Scaling Online Facebook group!https://www.facebook.com/groups/secretstoscalingonline