59 min listen
Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
Growth Hacking = 2X Conversion Rates - Asia Matos - Hard Corps Marketing Show #014
ratings:
Length:
71 minutes
Released:
Mar 29, 2018
Format:
Podcast episode
Description
Unleash the power growth hacking & growth marketing holds in this episode with the wonderful & passionate marketer Asia Matos, CEO & Founder of Demand Maven!
Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face!
Takeaways
Increase email open rates with an emoji in subject line
Growth hacking is usually channel specific; growth marketing affects a core KPI
Websites are the first line of defense & the content matters!
Talking to customers needs to be a TOP priority
Channels don’t exist in isolation from the business & customers
Approach growth as experiments & remember it does not happen overnight!
Links
Demand Maven: http://www.demandmaven.io/
Twitter: @AsiaMatos
LinkedIn: https://www.linkedin.com/in/asiamatos/
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X
Determine how to reveal the valuable information your customers hold, the difference between growth hacking & growth marketing, how qualitative research doubles conversion rates, and the myths that get punched right in the face!
Takeaways
Increase email open rates with an emoji in subject line
Growth hacking is usually channel specific; growth marketing affects a core KPI
Websites are the first line of defense & the content matters!
Talking to customers needs to be a TOP priority
Channels don’t exist in isolation from the business & customers
Approach growth as experiments & remember it does not happen overnight!
Links
Demand Maven: http://www.demandmaven.io/
Twitter: @AsiaMatos
LinkedIn: https://www.linkedin.com/in/asiamatos/
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success: https://www.amazon.com/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X
Released:
Mar 29, 2018
Format:
Podcast episode
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