Today’s guest is a serial entrepreneur, an author, a speaker, and so much more! He is the previous founder of Wizard of Moz and the creator and host of the weekly 5-Minute Whiteboard videos! Introducing Rand Fishkin, the Co-founder & CEO at SparkToro. Rand joins Casey today to discuss the sources of marketing opportunities, the pervasive impact of Google, and his insights on mastering the art of company metric tracking.Connect with Rand:LinkedIn: https://www.linkedin.com/in/randfishkin/Twitter: https://twitter.com/randfish?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorCompany website: http://sparktoro.comBook Link: https://www.amazon.com/Lost-Founder-Painfully-Honest-Startup/dp/0735213321Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/2kyxA3Xw1CMHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/