No BS was permitted in this episode that investigates the impact of conversational marketing with the epic storyteller & creator of a viral video Sonja Jacob, Content Strategy Team Lead at Drift!  
Ascertain how storytelling with a narrative upgrades your content, how to use a sociological lens with marketing, why your voice matters in content, and the myths that get smashed to bits!
Takeaways
The content machine is not built overnight nor by one person; encourage a team effort to create & share content!
Personality + voice = differentiation in content
AI can help marketers & sales be BETTER
Talk in your content like you would one to one; third person is impersonal!
Create opportunities to listen to prospects through sales & marketing
Know what the greater narrative is in your storytelling
Use personal references
Back it up with data
Provide context



Links
Twitter: @sonja
LinkedIn: https://www.linkedin.com/in/sonjajacob
Drift: https://www.drift.com/
HYPERGROWTH 2018: https://hypergrowth.drift.com/#
Entrepreneurs can change the world: https://www.youtube.com/watch?v=T6MhAwQ64c0