Our special guest today is Amy Winner, Co-Founder and Head Of Strategy & Development at Wheels Up Collective. In this episode, she busts the myth that leads can magically appear in a marketing funnel without substantial effort. Amy stresses the crucial aspects of nurturing, educating, and establishing realistic client expectations, especially within the realm of early-stage tech startups. She also highlights the risks associated with excessive reliance on automation before comprehending data nuances and customer paths. Furthermore, she explains tactics for successful lead generation, the significance of building personal relationships, and the changing landscape of AI's role in marketing.Connect with Amy WinnerLinkedIn: https://www.linkedin.com/in/amywinner Website: https://www.wheelsupcollective.com/ Instagram: https://www.instagram.com/wheelsupcollective/ Facebook: https://www.facebook.com/wheelsupcollective Twitter; https://twitter.com/wheelsupnow Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ej1X2WKgefE Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/