Join us in the marketing lab to discover the secrets of content strategy with the ingenious Rebecca Lieb, founding partner & analyst at Kaleido Insights!
We unveil the importance of experimenting with content strategy, the value your internal team holds to help generate content, the difference between content strategy and content marketing, and per usual smash up myths!
Takeaways
Avoid being a content factory; quality over quantity
No content = no marketing
Content strategy is deciding the what, how to, & why
3 content marketing buckets: inform/educate, entertain, & utility
Content marketing is the execution of a content strategy
Make a plan to measure strategy & metrics in relation to what matters internally
Ask how is the content helping the business?



Links
Kaleido Insights: http://www.kaleidoinsights.com/
Website: http://rebeccalieb.com/
Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy: https://www.amazon.com/Content-Particle-Marketing-Definitive-Strategy/dp/0749479752
LinkedIn: https://www.linkedin.com/in/rebeccalieb
Twitter: @lieblink