Today’s guest is a marketing leader, adventurer, and trailblazer! Having over a decade of B2B and SaaS Technology experience, she has been recognized as a “2022 Leader to Watch.” Introducing Crystal Allen, Vice President of Global Marketing at CSG and an esteemed member of the American Marketing Association! Crystal joins Casey today to talk about 10 strategies she uses to form a perfect business-to-human connection in B2B marketing. Connect with Crystal!LinkedIn: https://www.linkedin.com/in/crystalallen1/Company website: https://www.csgi.com/Shoutouts:Daniel Armstrong, Suzanne (Suz) Pelizzari, Madison Southerlin, and Alyssa Schnick - Growth Marketing Leadership Team Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/sX714owUlEkHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/