59 min listen
The Essence of Thought Leadership - Kristen Sweeney - Hard Corps Marketing Show - Episode # 359
The Essence of Thought Leadership - Kristen Sweeney - Hard Corps Marketing Show - Episode # 359
ratings:
Length:
53 minutes
Released:
Dec 27, 2023
Format:
Podcast episode
Description
In this in-depth discussion, Kristen Sweeney, the owner and CEO of Every Little Word and Chief Marketing Officer at Crews & co. joins the show for a deep dive into the topic of thought leadership. She corrects common misconceptions while also highlighting its unique relevance in content marketing. By emphasizing the importance of authenticity, boldness, and a strong understanding of one's own expertise, Sweeney shows that effective thought leadership isn't just about the channel or data, but rather the individual opinions and perceptions each thought leader brings to the table based on their unique experiences. The conversation also touches on the importance of consistency in creating thought leadership content, the value of qualitative feedback, and the need to know your audience deeply. Aspects such as utilization of social media, newsletter composition, and tailoring it to resonate with the audience are also discussed.Connect with Kristen Sweeney:LinkedIn: https://www.linkedin.com/in/kristen-sweeney-every-little-word Website: https://everylittleword.co Crews & co. Website: https://www.crewsandco.com Ways to Tune In:Apple Podcasts: https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify: https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/5EeoXTuvQxAHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
Released:
Dec 27, 2023
Format:
Podcast episode
Titles in the series (100)
No Bullsh*t Buyer Personas - Adele Revella - Hard Corps Marketing Show #003: What a freaking awesome show! We were honored to have an extended conversation with Adele Revella, who is literally THE go to expert for Buyer Personas across the whole world. Not only does she know *everything* but she holds nothing back and calls it l by The Hard Corps Marketing Show