Welcome our distinguished guest, an expert in the realm of industrial marketing, a beacon of marketing wisdom, a thought leader, and a creative innovator. Mary Keough, the brilliant Head of Marketing at Map My Customers and the charismatic Co-Host of The Purposeful Marketing Podcast. In an engaging dialogue with Casey, Mary explores the intricate tapestry of digital buyer behavior in our contemporary online universe, shedding light on its complexities and boundaries. Additionally, Mary challenges conventional knowledge, proposing that the imperative to track every digital interaction might not be as vital or feasible as once believed.Connect with Mary:LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2 Website: https://mapmycustomers.me The Purposeful Marketing Podcast: https://podcasts.apple.com/us/podcast/the-purposeful-marketing-podcast/id1633312083 Shoutouts:Chris Walker on LinkedIn: https://www.linkedin.com/in/chriswalker171 Refine Labs Website: https://www.refinelabs.com The B2B Revenue Vitals Podcast: https://podcasts.apple.com/us/podcast/b2b-revenue-vitals/id1511588213 Marketing Magic with Rand Fishkin - Hard Corps Marketing Show - Episode # 347: https://youtu.be/2kyxA3Xw1CM Anna Furmanov on LinkedIn: https://www.linkedin.com/in/annafurmanov Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing The Next CMO: A Guide to Operational Marketing Excellence (Amazon Book Link): https://a.co/d/cPh2P68 Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/sg0KLT40JewHard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/