We uncover the real roots of Marketing ROI in #005 with Jim Lenskold, author of Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability!
Dive into this show as we rip open the real way to measure marketing ROI, crush marketing myths, and diagnose strategy leakage.
Awesome takeaways from this show:
Understand what is marketing ROI (Return On Investment)?
Use a feedback loop to be better & smarter
Marketing ROI is not pass/fail
Target segments you can win
Every piece of info gets you closer to being more accurate!
The 4 categories of measurement
Results Tracking
Pre/Post Trend (Look at the before & after)
Marketing Testing
Modeling



Links
Company site: http://www.lenskold.com/
Jim's book: Marketing ROI: The Path to Campaign, Customer, & Corporate Profitability https://www.amazon.com/Marketing-ROI-Campaign-Corporate-Profitability-ebook/dp/B000P2A3NM
Jim Lenskold LinkedIn: https://www.linkedin.com/in/lenskold/
Lenskold Group helpful content: http://www.lenskold.com/roi_content
Asbury Park Music Foundation: http://asburyparkmusiclives.org/