Today’s guest is a seasoned Marketing Executive, leader & thought leader and a visionary at the intersection of D2C & B2B. Introducing David Zucker, CMO and SVP Ecommerce at Perdue Farms. David join Casey today to discuss how B2B marketing can benefit from adopting techniques from consumer marketing, such as segmentation. The dynamics of initiating conversations or interactions in a business context, particularly when it comes to sales or business relationships. How convenience in cooking and the demand for authentic content and transparency in food sourcing are significant trends in the food industry, with a particular focus on how Perdue is addressing these trends through its practices and partnerships.Connect with David Zucker:LinkedIn: https://www.linkedin.com/in/david-zucker-489b201Perdue Website: https://www.perdue.com Perdue Corporate Website: https://corporate.perduefarms.com Shoutouts:Martha Stewart on LinkedIn: https://www.linkedin.com/in/marthakstewart Martha Stewart Website: https://www.marthastewart.com Ways to Tune In:Apple Podcasts:  https://podcasts.apple.com/us/podcast/the-hard-corps-marketing-show/id1338838763Amazon Music/Audible: https://music.amazon.com/podcasts/0f4497c6-b402-4cad-9018-1e41b7e8f2bb/the-hard-corps-marketing-showSpotify:  https://open.spotify.com/show/1vVLpNI1LssMTiL6KdsamnStitcher: https://www.stitcher.com/podcast/the-hard-corps-marketing-showGoogle Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS1oYXJkLWNvcnBzLW1hcmtldGluZy1zaG93YouTube: https://youtu.be/ForYm4zKqVs Hard Corps Marketing is produced and sponsored by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/