In this episode of The Fully Booked Photographer, the Business Success Academy team discusses various topics related to marketing and business success.   They start by highlighting the roller coaster effect of marketing and how it can negatively impact a business. The team also gives tips on how to take the roller coaster effect out of your business and move towards proactive marketing strategies. Jonathan explains the importance of understanding your "why" and how it can help in creating messaging that connects with your ideal client. The team also addresses the fear of being everything to everyone and how it can limit business growth.   In this episode you will hear:  Reactive marketing vs proactive marketing. The importance of understanding your why. How to create messaging that connects with your ideal client For more information about this episode head to https://discover.thefullybookedphotographer.com/sync9keystraining-7135   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.