In this episode of The Fully Booked Photographer the team discusses the importance of having a proactive marketing system in place for photographers.   They discuss how relying solely on clients finding you through search engines or referrals is not enough to build a sustainable, profitable photography business. The team emphasises that photographers need to proactively market their business through activities like paid advertising, outreach, and networking to attract new clients and avoid the "rollercoaster effect" of being too busy or not busy enough.   In this episode you will hear: A definition of what proactive marketing is for photographers The difference between leads attracted through proactive marketing vs other methods Why confidence is important when engaging leads Examples of a photographers who achieved their best year through implementing proactive marketing   Join the Difference Maker Revolution at www.TheDifferenceMakerRevolution.com and get started with our FREE training.   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.  Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.