In this episode of The Fully Booked Photographer, the Business Success Academy team goes in-depth on the reasons why many photographers tend to dislike marketing their businesses.   They explain how consumers make purchasing decisions and provide advice on how photographers can utilise this knowledge to make their marketing more effective. The team also explores the potential of Facebook advertising for photographers, highlighting why it can be a game-changer for those seeking to increase their reach and attract more clients.   The team addresses the limiting beliefs that often hold photographers back from fully embracing marketing as a necessary component of their business strategy. By challenging these beliefs and providing actionable guidance, they help photographers conquer their marketing fears and establish successful, thriving businesses.   In this episode you will hear: Why photographers hate marketing Steps you need to take to market your business Why Facebook ads work for photographers The limiting belief system of the photography industry The importance of utilising online marketing   For more information about this episode head to https://www.thefullybookedphotographer.com/   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.