In this episode of The Fully Booked Photographer, the Business Success Academy team discusses why marketing is about more than just getting sales.   You have to put yourself out there with the goal of first building brand awareness and then following up with an offer that gets that person interested in you and your brand.   The Business Success Academy team shares the strategies that can help you achieve long-term success by using data-driven insights and creative approaches to stand out from the competition and create a lasting impact.   In this episode you will hear: The role of marketing in your sales process Why you have to spend money on marketing The importance of not undervaluing your work The importance of earning the conversation on social media   For more information about this episode head to https://www.thefullybookedphotographer.com/   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.