In this episode of The Fully booked Photographer, the Business Success team discusses the differences between proactive and reactive marketing.   Proactive marketing is where you have a clearly defined plan for the outcome of your marketing efforts and make changes to it to better refine your strategy.    Reactive marketing means you are following trends and hoping for the best, which may not result in the best outcomes for your business.   Being aware of what works specifically for your business and regularly changing your marketing plan so that it is not only effective but also profitable is vital if you want to be a fully booked photographer.   In this episode you will hear: What are proactive and reactive marketing The difference between proactive and reactive marketing Being busy vs being productive with your marketing Why Facebook ads don’t work How to be proactive and consistent   For more information about this episode head to https://www.thefullybookedphotographer.com/   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.    Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.    Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.