In this episode of The Fully booked Photographer the Business Success Academy team discusses how photographers can generate qualified leads through Facebook ads without using their photography images.   They explained the goal of ads is to stop scrolling by using colourful boxes with compelling headlines and then address the customer's pain points and offer a solution in the ad copy. Photographers struggle to separate marketing from sales but qualified leads just need to fill out a form, not buy immediately. Jeanine shares how she generates leads for pink sessions for $45 then books clients who spend an average of $1,745 after experiencing the fun session and viewing their images in albums and collages. Brad also emphasises that marketing earns conversations while sales closes clients at a later time.   In this episode you will hear: How photographers can generate qualified leads through Facebook ads without using their photography The goal of ads and how can colourful boxes be used to stop scrolling What photographers struggle with in separating marketing from sales How Jeanine generates leads for her pink sessions How to separate the roles of marketing and sales   Join the challenge! Find out more at: https://www.thefullybookedphotographer.com/getfullybooked?fpr=podcast20   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.