In this episode of The Fully Booked Photographer, the Business Success Academy team discusses the art of riding the wave of marketing to create demand for your business.   They discuss Jeanine's use of the new Barbie movie release weekend to test her market and she speaks on the success of the eye-catching hot pink colour as a scroll stopper.   They also explore the significance of understanding and targeting your ideal client's preferences and keeping ahead of trends by being two seasons ahead and identifying ideal clients' needs are crucial steps for your business to succeed.   In this episode you will hear: How to leverage marketing waves to boost small businesses How Jeanine tested the market using the release weekend of the new Barbie movie Why perseverance is key for achieving marketing success Why it’s important to understand and target your ideal client's preferences in marketing What to do to stay ahead of trends How being two seasons ahead will benefit your business   For more information about this episode head to https://www.thefullybookedphotographer.com/getfullybooked?fpr=podcast20   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.