In this episode of The Fully Booked Photographer, the Business Success Academy team continues their two-part series on discussing how photographers can make money during the holiday season regardless of their genre of photography.   Ronan and Jeanine provide strategies for developing a marketing plan, identifying ideal clients, creating packages and pricing, and tips for converting more clients through add-ons and upsells. They emphasize starting early with marketing to existing clients through email, phone calls, and social media in order to book holiday sessions before exploring other avenues like Google ads and Facebook campaigns to fill remaining slots.   In this episode you will hear: The types of marketing plans you could develop How to create packages and pricing When should you start marketing to existing clients The channels you should use to reach existing clients Why and how you should be upselling your clients   For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.