In this episode of The Fully Booked Photographer, Jonathan and Ronan  discuss Ronan's journey from starting out in his family's print business to becoming a leader in the photography industry.   Ronan talks about taking over the family business and some of the challenges and mistakes he faced along the way. He discusses how he helped grow Photovalue and eventually transitioned into helping photographers through the Business Success Academy and Photography Think Tank. Ronan speaks on his experiences building businesses and his vision for helping transform the photographer mindset.   In this episode you will hear: How Ronan got his start in the family print business  What made Ronan shift his business The risky investment decision Ronan made that didn't pan out What challenges Ronan faced when merging the print business with his photography business  What inspired Ronan to help photographers through education and training The vision behind starting the Business Success Academy Why Ronan believes there needs to be a mindset shift in the photography industry   For more information about this episode head to https://www.thefullybookedphotographer.com/getfullybooked?fpr=podcast20   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.