In this episode of The Fully Booked Photographer, the Business Success Academy team discusses Brad's dad's interest in photography, exploring how his passion ignited and evolved in a multi-generational business.   Ronan and Brad talk about Brad's first mentor and uncover the story behind the family business’ transition, from wedding photography to in-studio work. Brad shares the story of how the studio was acquired and reflects on his father’s entrepreneurial spirit. Ronan highlights the importance of a well-structured business plan.   Brad addresses the challenge of perfecting boudoir photography and the decision to specialise in this niche, emphasising the success achieved through focusing on a specific area. Brad highlights the significance of balancing efficiency with building strong client relationships, emphasising the need for adaptability and continual growth.   In this episode you will hear: How Brad's dad's interest in photography began and has evolved How Brad's wife became involved in the business What inspired the decision to specialise in boudoir photography How the business evolved in the niche of boudoir The challenges faced in perfecting boudoir photography   For more information about this episode head to https://www.thefullybookedphotographer.com/getfullybooked?fpr=podcast20   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.