In this episode of The Fully Booked Photographer, the Business Success Academy team addresses the topic of marketing for photographers.   They discuss the significance of planning your marketing calendar and how it plays a crucial role in reaching your business goals. The team also highlights the difference between a marketing plan and a business plan and the need for having both in place. They emphasise the importance of setting clear goals and dedicating the time to effectively do your marketing.   This episode offers valuable information and advice for photographers who want to enhance their marketing strategies and grow their business.   In this episode you will hear: What is the difference between a marketing plan and a business plan? How to plan your marketing calendar How to decide the right amount to spend on marketing  The importance of budgeting for marketing   For more information about this episode head to https://www.thefullybookedphotographer.com/   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod.   Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand.   Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.