In this episode of The Fully booked Photographer, the Business Success Academy team discusses a wide range of topics related to photography, business, and personal growth.   They talk about the origins of Jeanine's passion for photography and she shares stories of how it became an integral part of her. From working as an engineer at Motorola to starting a photography studio in Atlanta, she explains the transition from the corporate world to the creative realm. She speaks about the challenges of running a business as an engineer, comparing it to the stability of working for Motorola.   Ronan and Jeanine emphasise the significance of pushing forward, seeking new opportunities, and keeping up with clients' evolving needs. Ronan gives insights on learning from mistakes, the importance of listening to and paying attention to your team, and the implementation of effective processes for long-term success.   In this episode you will hear: What inspired Jeanine to get in to photography  The challenges she faced when transitioning from engineering to starting a photography studio How the team ensure they stay ahead in the competitive photography industry  The significance of the lifestyle business phase and how to further expand your photography business The importance of listening and paying attention to your team   For more information about this episode head to https://www.thefullybookedphotographer.com/   Sign up for our 30-day challenge! https://discover.thefullybookedphotographer.com/fullybookedchallenge   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.