In this episode of The Fully Booked Photographer, the team discusses their personal recipes for the perfect Facebook Ad, the keys to creating successful Ad Copy that will generate more targeted leads and attract your ideal clients.   The team goes over the mistakes that photographers often make whilst creating advertisements, the physiological tricks that help attract clients towards your business, and how to use these marketing strategies to generate leads in record time.   In this episode you will hear: How to remove ego from your ad copy to make client focused ads How to create a hook that will call out your ideal client avatar Why advertisers use “implied yes” questions What is “poking the problem”, and why is it important? How to show authority and build trust in an advertisement   For more information about this episode head to https://www.thefullybookedphotographer.com/mifgeal   The Fully Booked Photographer is the podcast that will help you grow your photography business by teaching you how to improve your marketing to get better leads, increase conversations with your ideal clients and generate more profit for your photo-based business, whether that is through eliminating the seasonality of your sessions or filling up the calendar of your studio. This show is brought to you by the industry experts from the Business Success Academy, Ronan Ryle - Board of Directors of the PPA, Professional Photographers Of America; Photography-marketing funnel specialist Jonathan Ryle; 7-figure entrepreneur, including a successful 3rd generation photography business, Bradley Bulmer; and published author and successful children’s studio owner in Tampa Jeanine McLeod. Tune in to this show for real-world experience, outside perspective, industry knowledge and mentorship that is usually only accessible to members of BSA’s Photography Marketing Accelerator and listen to the business growth tactics that generate highly targeted leads and bookings for your photography brand. Through this fun, educational, inspirational, innovative and high-energy show, The Fully Booked Photographer aims to share the mission of Creating A Healthier Society Through Photography.